Tech-Tool
Plastics
PHOTO · VIDEO · CREATIVE DIRECTION · Social
RESPONSIBILITIES
pre-PRODUCTION
- Script & Storyboard
- Develop Visual Direction
- Shotlist
- Product Planning
- Treatment Development
- Production Scheduling
- External Crew Management
PRODUCTION
- Photographer
- Director
- Tethering
- Client Communication
- Lighting
Post-PRODUCTION
- Photo Editing
- Video Editing Management
- Brand Consistency
- Voiceover Script Development
- Delivery
TREATMENT
OBJECTIVE
Our goal was to modernize Tech-Tool Plastics’ visual presence while staying true to the 50 year legacy and expertise behind the brand. We created a fresh photo and video library showcasing their products, people, craftsmanship and family run history.
Deliverables
A new photography library, one main brand film with voiceover and four short social videos highlighting the company, helicopter missions, Cabin Comfort and Tech-Tool Plastics’ product lines.
TONE AND MOOD
Warm, approachable and human. We balanced the precision of Tech-Tool Plastics’ products with authentic moments that showcased the people, craftsmanship and family behind the brand.
LOCATION
We photographed and filmed throughout Tech-Tool Plastics’ Fort Worth headquarters, using the office, production areas and warehouse to show where and how their products are made.
Lighting
We used soft, diffused lighting to control the existing warehouse environment, minimize harsh shadows and reflections, and create consistency across the photography and video.
Production
Over a day and a half, we captured lifestyle photography, portraits, product details, manufacturing, interviews and video to create a versatile asset library for web, social, marketing and trade shows.
50 Years in the Making
We used the Wilson family's story to introduce the people and history behind Tech-Tool Plastics. The main brand film combined voiceover, interviews and footage from the production floor, while four shorter films gave the team focused content for social, highlighting the brand, helicopter missions, Cabin Comfort and their product line.
Social
