Tech-Tool

A smiling man with glasses in a blue shirt reaching over a table with a computer mouse and laptop, in a bright room with white walls.

Plastics

A man with a bald head and gray beard holds a transparent, curved display or screen, looking at it thoughtfully in an indoor setting with ceiling lights and posters on the wall.

PHOTO · VIDEO · CREATIVE DIRECTION · Social

RESPONSIBILITIES

pre-PRODUCTION

- Script & Storyboard

- Develop Visual Direction

- Shotlist

- Product Planning

- Treatment Development

- Production Scheduling

- External Crew Management

PRODUCTION

- Photographer

- Director

- Tethering

- Client Communication

- Lighting

Post-PRODUCTION

- Photo Editing

- Video Editing Management

- Brand Consistency

- Voiceover Script Development

- Delivery

Silhouette of a person holding a glass panel with an ocean or large body of water behind them, under a cloudy sky.

TREATMENT

OBJECTIVE

Our goal was to modernize Tech-Tool Plastics’ visual presence while staying true to the 50 year legacy and expertise behind the brand. We created a fresh photo and video library showcasing their products, people, craftsmanship and family run history.

Deliverables

A new photography library, one main brand film with voiceover and four short social videos highlighting the company, helicopter missions, Cabin Comfort and Tech-Tool Plastics’ product lines.

TONE AND MOOD

Warm, approachable and human. We balanced the precision of Tech-Tool Plastics’ products with authentic moments that showcased the people, craftsmanship and family behind the brand.

LOCATION

We photographed and filmed throughout Tech-Tool Plastics’ Fort Worth headquarters, using the office, production areas and warehouse to show where and how their products are made.

Lighting

We used soft, diffused lighting to control the existing warehouse environment, minimize harsh shadows and reflections, and create consistency across the photography and video.

Production

Over a day and a half, we captured lifestyle photography, portraits, product details, manufacturing, interviews and video to create a versatile asset library for web, social, marketing and trade shows.

50 Years in the Making

We used the Wilson family's story to introduce the people and history behind Tech-Tool Plastics. The main brand film combined voiceover, interviews and footage from the production floor, while four shorter films gave the team focused content for social, highlighting the brand, helicopter missions, Cabin Comfort and their product line.