Direct
Organizers
PHOTO · VIDEO · CREATIVE · Director · Producer
RESPONSIBILITIES
pre-PRODUCTION
- Creative Direction
- Shot List Development
- Location Planning
- Production Scheduling
- Crew Coordination
- Client Coordination
- Talent Casting
- Usage Rights Negotiation
PRODUCTION
- Photographer
- Director
- Product Styling
- On-Set Client Review
- Production Management
- Crew Management
Post-PRODUCTION
- Photo Editing
- Video Editing Management
- Color Correction
- Advanced Retouching
- AI-Assisted Retouching
Director
TREATMENT
OBJECTIVE
Our goal was to build a cohesive visual library that showcased ODI’s products, craftsmanship and design possibilities. We also created a client case study highlighting the work of one of their top dealers.
CREATIVE APPROACH
We created bright, elevated imagery that kept the cabinetry at the center while showing how each product lived within a finished space. The focus remained on design, functionality and craftsmanship.
Lighting
We balanced natural and supplemental light to keep spaces bright and dimensional while maintaining accurate color and finishes across the product line.
POST-PRODUCTION
Detailed retouching and compositing helped maintain a polished, consistent look while preserving the accuracy of the cabinetry, materials and product details.
CLIENT CASE STUDY
I produced and directed a client case study using interviews and environmental footage to tell the story of the project from design through the finished space.
Location
We photographed across residential locations, showrooms and warehouses using each unique space to showcase different products, finishes and configurations in real-world environments.
